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The fundamental principle of the HPO concerning its public appearance is the effective, open and transparent informative behavior. In the interest of the uniform enforcement of this principle, the President of the HPO published an instruction. Thus, clear directions help the officials of the HPO give responsible information to the press by assessing their own competence correctly and keeping in mind the interests of both the office and the clients.
Regular relations are maintained with the representatives of the media, mutually informing each other of the possibilities of cooperation. Working relations were established with the persons responsible for communication in partner institutions cooperating in certain events. These institutions are, in particular: Hungarian Academy of Sciences, Ministry of Economy and Transport, R+D Deputy State Secretariat of the Ministry of Education, Budapest University of Technology and Economics, Hungarian Innovation Association, Office of the Prime Minister and Federation of Technical and Scientific Societies.
During the year under review, the HPO organized several events for the press (press breakfasts, background conversations, press conferences) or took part in the organization of such events (e.g. seminar of scientific journalists). About 25 press releases were issued, either in connection with intellectual property events, or with the national and international activities of the HPO and changes in legislation.
In 2002, in the Hungarian media more than 500 articles, pieces of news, radio or TV programs dealt with inventions, inventors, and various aspects of industrial property and copyright. In addition to these, about 300 articles were published in connection with the HPO and its activity. Officials of the HPO appeared on electronic media about 30 times, apart from the regular appearance in the following programs: “Heureka!” of the Duna Television, “Delta” of the Hungarian Television and “Gordius” of the Petőfi Radio.