July 19, 2022
The Intellectual Property (IP) Management Clinic concluded its four-month program with a two-day online workshop on July 6 and 7. Sustainable fashion is the theme for 2022.
The two-day workshop and showcase brought together entrepreneurs, innovators, manufacturers, and experts to discuss and share valuable knowledge on the role of IP management throughout the development, manufacturing, branding, and marketing of environmentally sound products and technologies in the sustainable fashion industry.
Five small and medium-sized enterprises (SMEs) showcased their company and gave presentations on how they will better utilize IP as part of their business strategy to increase their competitiveness and exposure.
Visit the official event webpage for the full agenda, list of companies, and topics.
The recording of the two-day workshop is divided into nine parts. You are welcome to watch the entire webinar or choose from the various speakers or companies that interest you the most.
Ms. Amy Dietterich, Director of the Global Challenges Division at WIPO, set the scene by giving an overview of the current environmental challenges of the fashion industry, the role of innovation, and a snapshot of WIPO GREEN. She introduced the five SMEs that took part in the clinic.
Additionally, Ms. Silvija Trpkovska, Counsellor at the Intellectual Property (IP) for Business Division at WIPO, provided introductory remarks, some background behind the IP Management Clinic program and the benefits gained from the SMEs that took part, as well as the services available on the IP for Business website.
A detailed overview of the real environmental impact of the fashion industry, particularly fast fashion, by Dr. Patsy Perry, Reader in Fashion Marketing at the Manchester Fashion Institute, Manchester Metropolitan University.
How can trademarks and industrial designs help your fashion company? Watch this presentation by Ms. Marina Foschi, Senior Legal Officer at the Policy and Legislative Advice Section, Department for Trademarks, Industrial Designs, and Geographical Indications at WIPO.
Primer on why and how to protect your patents in the fashion industry by Ms. Giulia Ragonesi, Legal Officer, Legislative, Policy and Technology Advice Section, Patent and Technology Law Division at WIPO.
Ms. Annabelle Hutter, the daughter behind the father-daughter duo at Säntis Textiles, walked us through her company’s IP strategy and their homegrown invention, the RCO-100. Operating from Singapore, Säntis Textiles is an SME manufacturing fabric from 100% recycled cotton.
Created to meet the growing demand for authentic, high-quality, and sustainable clothing products from rural communities to urban cities worldwide, Isabel Huaman Diaz, Founder of Toqapu, gave a brief background about her consultancy business, current challenges, and plans for the future.
Headquartered in Indonesia, this SME uses a proprietary process to manufacture the first-ever sustainable Mycelium Leather derived from fungi. Mycotech was represented by their IP expert as part of the program, Mr. Trod Lehong, Director of AfriqInnov8, an IP consultancy based in South Africa.
Ms. Ayumi Fujishiro, Ms. Yuuka Kawano, and Ms. Risako Imai represented the Curetex Corporation, an innovative Japanese company manufacturing yarns, textiles, and other final products using rice paper.
The team from Modern Synthesis, a UK-based SME, gave an overview of their innovative company using biology and microbes to grow a new generation of cellulose-based textile alternatives to reduce the fashion industry’s dependence on petrochemicals.
IP Experts: Ms. Natalie Raffoul, Mr. Omer Hiziroglu, and Mr. Trod Lehong.
WIPO GREEN is a global marketplace for sustainable technology, supporting global efforts to address climate change. Through its online database and regional activities, WIPO GREEN connects green tech seekers and providers in order to catalyze green innovation and accelerate green tech transfer and diffusion. Subscribe to the monthly WIPO GREEN newsletter.